Molson: Twitter 'takes enormous discipline'

As part of the Montreal Gazette's Q&A with Canadiens owner Geoff Molson, he was asked about social media.

Q: You’re on Twitter, Geoff. How do you manage it? How do you stop yourself from hitting the Tweet button when you or someone in your organization is being flamed?

“It takes enormous discipline,” Molson laughed. “I take it all very seriously. I know that the Canadiens are serious business for people. They’re highly emotional and they care deeply. I think they know that I care deeply, too. When I get their feedback, I can feel their passion speaking. Whether it’s mean or nice or neutral, it’s because they care deeply and I appreciate that. …

“For fans, it’s great that they have a direct access to me or the Canadiens or maybe Carey or P.K. or our players on Twitter. I think it’s really cool. In the modern world, for our players, it’s different than it ever was. These guys are superstars, they can’t walk down the street or stop in a restaurant.

“It isn’t the same as it used to be. People want to take a selfie, get an autograph. With 24CH, our website, all the clips we have on the website, all the journalists who bring everything to life like this (snaps his fingers). I used to read what was being written about the Canadiens the next morning. Now I can get at night at least a sneak peek at what’s being said. There’s no such thing as patience any more.”

Source: Dave Stubbs, Montreal Gazette